TV
jacksoffice.com
Within the Jack in the Box website, we created a section called Jack's office, where users could interact with Jack. Watch the commercials, discover new menu ideas and get personal with Jack by asking him to do a number of things for you. For example, Jack would call in sick for you, break up with your significant other or even record your personal voice mail greeting.
eat the menu
Jack In The Box has the most diverse menu in it's category, and offers that entire menuany time of any day. Charged with creating a memorable way to tell people about it, the idea came about to partner with the national competitive eating leagues and develop a live, streaming eating contest. Professional eaters, as well as one lucky "civilian" eater compete to eat Jack's entire menu in any order they strategically wish.
Customers will also be able to play along at their local store by obtaining an "Eater's Card". The 8 panel card folds out to reveal all 92 menu items, and receives a stamp when a menu item is ordered. Prizes are given based on the number of items eaten, ranging from gift cards to cash. This not only drives people to the stores, but also brings them back as repeat customers, while reinforcing the "anything, anytime" message.
