The Business Challenge: The Mexican retail category is growing, and while Old El Paso are leaders in the category, they lack brand distinction. They need a creative idea to tie together their hard working marketing mix and position OEP as the fresh, fun, distinctive go-to brand consumers choose when they have Mexican Night.

The Creative Solution: There’s always So Many Pasobilities with Old El Paso. Taco’s aren’t just for Tuesdays anymore. From birthday’s to game-day to any-day that ends in “day” we’ll show consumers there’s only one brand that helps people celebrate, connect and have fun with framily through a range of innovative products.