Old El Paso | So Many Pasobilities
The Business Challenge: The Mexican CPG category is growing, and while Old El Paso (OEP) are leaders in the category, they lack brand distinction. They need a creative idea to tie together their hard working marketing mix and position OEP as the fresh, fun, distinctive go-to brand consumers choose when they have Mexican Night.
The Creative Solution: There’s always So Many Pasobilities with Old El Paso. Taco’s aren’t just for Tuesdays anymore. From birthday’s to game-day to any-day that ends in “day” we’ll show consumers there’s only one brand that helps people celebrate, connect and have fun with framily through a range of innovative products.
Agency EP + Co
CCO John Cornette
CDs Will Isom, Ellen Page
Creatives Spike McClinton, Wejdan BaArma
Brand Strategy Robin Knight, Chris Plating
Producer Jillian Cornette