Bojangles | So Cluckin’ Good
The Business Challenge: The Chicken Wars have come and gone and Bojangles is finally launching it’s Chicken Sandwich. So how does Bojangles go to market with a product that so recently saturated the QSR category?
The Creative Solution: A product so good, it speaks for itself. So we let it.
We took it on the road for the ultimate taste test.
We even believed the Chicken Sandwich was so good,
we paid you to try it.
Turns out, you agreed.
OOH ran in select Atlanta & Charlotte markets.
Agency EP + Co
CCO John Cornette
CDs Ellen Page, Bee Reynolds
Creatives John Macaluso, Robbie Cobb
Brand Strategy Chris Plating, Robin Knight
Account Leads Meegan Loy, Elizabeth Crumpton
Producer Jarrell Williams
Director + DP Seth Hunt