Bojangles | So Cluckin’ Good
The Business Challenge: The Chicken Wars have come and gone and Bojangles is finally launching it’s Chicken Sandwich. So how does Bojangles go to market with a product that so recently saturated the QSR category?
The Creative Solution: A product so good, it speaks for itself. So we let it.
Turns out, everyone loved it.
OOH ran in select Atlanta & Charlotte markets.
Agency EP + Co
CCO John Cornette
CDs Ellen Page, Bee Reynolds
Creatives John Macaluso, Robbie Cobb
Brand Strategy Chris Plating, Robin Knight
Account Leads Meegan Loy, Elizabeth Crumpton
Producer Jarrell Williams
Director + DP Seth Hunt