ESPN | Because Its Gameday
The Business Challenge: College GameDay is more than a studio show, it’s an entertainment brand that represents the best qualities in sports. But ESPN was struggling to maintain CGD’s relevance by only reaching it’s aging broadcast audience. Fan behavior had changed, and ESPN needed to rethink how marketing engaged with fans.
The Creative Solution: Meet fans where they were and match their fandom, which is always on, 24-7. “Because It’s GameDay” is a true social-first, 360 content experience where fans could consume CGD any day, any time, not just 3 hours on Saturday morning.
We gave fans high volume, quality content
across all platforms – all week long.
Along with paid social to drive traffic to social only programs…
…and a campus activation to engage fans
and encourage participation in live broadcast show.
Agency EP + Co
CCO John Cornette
CDs Ellen Page, Bee Reynolds
Creatives Rory Jenson, Will Isom, Tim Kang
Brand Strategy Cory Brinson
Account Lead Scott Voege
Producers Jarrell Williams, Jillian Cornette, Jeff Henry
Photography Orlando Assan, Heather Grace