Another early project from VBP. One of our tech clients funded this campaign for several years, and it was one of those assignments you prayed you got. From the internal agency talent to the director & photographer level, it was a once in a lifetime opportunity and I was just glad to be along for the ride. Fun fact, the film “Children of Men” had just come out, and the single take, long tracking shot was something fascinating and new that the director decided he wanted to do for these spots. It turned out to be the best decision, and so perfect for this creative, but goes down as the most surprising and intense PPM I’ve been in to date.