Bojangles | It’s Bo Time
The Business Challenge: Bojangles was on the hunt for a new agency and in 2019 EP + Co became EP + Bo + Co. Their challenge to us–get the credit they deserve for making authentic southern food, the right way, that was delicious, convenient and affordable. That’s what we call a win-win-win.
The Creative Idea: Light the fuse on an existing tagline by re-defining Bo Time and igniting Bo’s cult-like following.
Bojangles | So Cluckin’ Good
The Business Challenge: The Chicken Sandwich Wars have come and gone and Bojangles is finally launching it’s Chicken Sandwich. So how does Bo go to market with a product that so recently saturated the QSR category?
The Creative Idea: A product so good, we let it speak for itself. In fact, we believed it was so good, we even gave it away for free so you could see for yourself. Soon, everyone was talking about it.
OOH ran in select Atlanta & Charlotte markets.
Agency EP + Co
CCO John Cornette
CDs Ellen Page, Bee Reynolds
Creatives John Macaluso, Robbie Cobb
Brand Strategy Chris Plating, Robin Knight
Account Leads Meegan Loy, Elizabeth Crumpton
Producer Jarrell Williams
Director + DP Seth Hunt