Bojangles
So Cluckin’ Good
The Business Challenge: The Chicken Sandwich wars have come and gone and Bojangles is finally launching it’s Chicken Sandwich. The challenge? How does Bojangles go to market with a product that so recently saturated the QSR category?
The Creative Solution: The simple answer? Hyper targeted media, undeniable “celebrity” endorsements and unadulterated testimonials.
Agency EP + Co
CCO John Cornette
CDs Ellen Page, Bee Reynolds
Creatives John Macaluso, Robbie Cobb
Producer Jarrell Williams
Director + DP Seth Hunt