Bojangles | It’s Bo Time
The Challenge: Bojangles was on the hunt for a new agency and in 2019 EP + Co became EP + Bo + Co. Their challenge to us–finally get the credit they deserve for making real food, the right way, with authentic southern flavor and a side of swagger.
The Solution: Light the fuse on an existing tagline and ignite Bo’s cult-like following.
Bojangles | So Cluckin’ Good
The Challenge: The Chicken Sandwich Wars have come and gone and Bojangles is finally launching it’s Chicken Sandwich. So how does Bojangles go to market with a product that so recently saturated the QSR category?
The Solution: A product so good, we let it speak for itself. And the word spread like wildfire.
OOH ran in select Atlanta & Charlotte markets.
Agency EP + Co
CCO John Cornette
CDs Ellen Page, Bee Reynolds
Creatives John Macaluso, Robbie Cobb
Brand Strategy Chris Plating, Robin Knight
Account Leads Meegan Loy, Elizabeth Crumpton
Producer Jarrell Williams
Director + DP Seth Hunt