Bojangles | So Cluckin’ Good
The Business Challenge: The Chicken Sandwich wars have come and gone and Bojangles is finally launching it’s Chicken Sandwich. So how does Bojangles go to market with a product that so recently saturated the QSR category?
The Creative Solution: A product so cluckin’ good, it speaks for itself. So we let it.
We took it on the road, to get it in as many mouths as possible.
And the satisfied mouths spread the word.
In fact, we believed this sandwich was so good, we even paid you to try it.
Turned out, you agreed.
OOH board ran in select Atlanta & Charlotte markets.
Agency EP + Co
CCO John Cornette
CDs Ellen Page, Bee Reynolds
Creatives John Macaluso, Robbie Cobb
Producer Jarrell Williams
Director + DP Seth Hunt