Lowe’s
Do It Wright
The Business Challenge: The spring season is critical for Lowe’s success, with Seasonal & Outdoor Living products making up 13% of total sales. The 2nd largest sporting event every year, The NCAA College Basketball Tournament is a big opportunity for Lowe’s to leverage the strategic NCAA partnership to reach passionate fans who are in the market for a Home Improvement project.
The Creative (+ Media) Solution: According to Villanova Head Coach Jay Wright, there’s a right way and a wrong way to win at Spring. Learn from the experts and Do it “Wright” for Less at Lowe’s. In addition to broadcast, we created humorous, snackable Pre-Roll content to run across the digital platforms and second screens where the tournament was streaming live.
Agency EP + Co
CCO John Cornette
CDs Ellen Page, Bee Reynolds
Creatives Tom Oubre, Reed Conway
Brand Strategy Cory Brinson
Producers Regina Brizzolara, Danny Miller
Lowe’s
Bring On The Madness
Creative (+Media) Solution: March Madness is coming to Atlanta for the NCAA Final Four, and as an official sponsor of the Tournament, Lowe’s says “Bring it On”. To let Atlanta know they’re here to help, Lowe’s will take over the Marta station and OOH surrounding the Mercedes Benz Stadium. You bring on the Madness, we’ll bring everything else.
Agency EP + Co
CCO John Cornette
CDs Ellen Page, Bee Reynolds
Creatives Rory Jenson, Dave Ekholm
Brand Strategy Cory Brinson
Print Production & Art Erin Mehaffey