Worth Rises
End the Exception
The Business Challenge: The Mexican retail category is growing, and while Old El Paso are leaders in the category, they lack brand distinction. They need a creative idea to tie together their hard working marketing mix and position OEP as the fresh, fun, distinctively-go-to brand consumers choose when they have Mexican Night.
The Creative Solution: The Mexican retail category is growing, and while Old El Paso are leaders in the category, they lack brand distinction. They need a creative idea to tie together their hard working marketing mix and position OEP as the fresh, fun, distinctively-go-to brand consumers choose when they have Mexican Night.