ESPN College Football Playoff
Who’s In?
The Business Challenge: McKinney is tapped to bring the “Who’s In” campaign to life for the 3rd year of the CPP on ESPN. The challenge – keep fans engaged throughout the college football season, building up the excitement, and anticipation for a must-watch CFP National Championship.
The Creative Solution: There’s this theory that a single butterfly flapping its wings halfway across the globe can somehow alter the weather pattern in Stillwater, Oklahoma on a Saturday night in late November during a last second field goal attempt. And if this theory holds true, well then…anything by anyone at any time. So theoretically, when it comes to WHO’S IN the College Football Playoff, everything you do matters.
Agency McKinney
CCO Jonathan Cude
CD Owen Tingle
Creatives Ellen Page, Dylan Meagher
Directors The Hudson Dusters