CarMax
Drive What’s Possible
The Business Challenge: CarMax was looking to change the way car buying is done, and position themselves as far away from the traditional used car dealership as possible. They needed a relatable campaign to educate the customer on their core values, without feeling preachy or fake.
The Creative Solution: Andy Daly of course, to deliver no gimmicks, no flashy special effects, just good, clean, straight-to-camera facts about how car buying should be. And about life. Treat people right because, well, people like that.
