CarMax | Drive What’s Possible
The Business Challenge: CarMax was changing the way car buying was done, and wanted to position themselves as far away from the traditional used car dealership as possible. They needed a relatable campaign to educate the customer on their core values, without feeling preachy or fake.
The Creative Solution: Naturally, we tapped Andy Daly to deliver good, clean, straight-to-camera facts. No gimmicks, no flashy special effects, just the facts about how car buying should be. And about life. Treat people right because, well, people like that.
Agency McKinney
CCO Jonathan Cude
CDs Lyle Yetman, Will Dean
Creatives Ellen Page, Dylan Meagher
Producer Regina Brizzolara
Directors Sean Levy