CarMax | Drive What’s Possible
The Business Challenge: CarMax was changing the way car buying was done, and wanted to position themselves as far away from the traditional used-car-dealership as possible. They needed a relatable campaign to educate the customer on their core values, without feeling salesy or fake.
The Creative Idea: Car buying 101 delivered by Andy Daly. No gimmicks, no flashy special effects, no bad suits, just good, clean, straight-to-camera facts about how car buying should be.
Agency McKinney
CCO Jonathan Cude
CDs Lyle Yetman, Will Dean
Creatives Ellen Page, Dylan Meagher
Producer Regina Brizzolara
Directors Sean Levy