Havertys | We Furnish Happiness
Business Challenge: Havertys & EP + Co had a successful first year as partners in 2020, but new year, new us. In order to breakthrough, Havertys needed an idea that was more than a price driven sales event or a basic-beige showroom floor. Havertys needed to connect on an emotional level.
The Creative Solution: Havertys has spent over 135 years making furniture. They eat, sleep, and breathe furniture. Truth be told, they’re oddly obsessed but it makes them happy and all they really want in life is to pass that happiness onto their customer. The “We Furnish Happiness” campaign tells the Havertys story with cinematic charm and a delightfully unexpected cast.
Part One: The Cast
We introduced Havertys associates Ella, Gary, Carina & James Elliott.
Part Two: The Tension
Then we gave them customers.
This is Sheila. Sheila knows what she likes. And what she doesn’t.
Meet Tina. Tina’s bedtime routine is more of a nightly negotiation.
Part Three: The Happy Ending
Each character thoughtfully representing a unique Havertys offering or furniture shopping woe. Together they showed us happily-furnished ever after.
Epilogue:
On special occasions,
we even had a little fun in the feed.
Did it work?
Not sayin’ it was the advertising,
but Havertys did report
$1 Billion in sales
for the first time in company history.
Agency EP + Co
CCO John Cornette
CD Ellen Page
Creatives Rachel Hogan, Mary Money, Matt Jackson, Ryan Brown
Brand Strategy Lauren Kaindl, Leslie Townsend
Account Lead Scott Voege
Producers Regina Brizzolara, Stoney Duckett
Directors Peter Glantz