Marpac | Competitive Sleeping League Championship
The Idea: Marpac, maker of the OG white noise machine, is all for sleep. They believe in drooling on the pillow, and waking up in the same position. They believe in sleeping like a log and that naps rule! They believe everyone should get the best night’s sleep possible, and then roll-over and do it again. So we thought, if they love sleep so much, why not make it a sport? So we created The Competitive Sleeping League, sponsored by Marpac. And no sports league is complete without a championship, so naturally we partnered with College Humor and broadcasted the four-hour CSL Championship Event on Facebook Live. Welcome to the Slumberdome.
Yes, this is a case study, and I know, you don’t have time to watch a case study. Hear me out though, it really is the best way to explain the idea. Plus, it’s entertaining, I think you’ll enjoy it.
From 10 PM to 2 AM one Saturday night, this is what viewers watched. And watched. And watched.
Of course we promoted it like any other live event – ads, swag and sweeps.
Most mindblowing ...
I can't believe we get paid to do fun stuff like this
😎
Most mindblowing ... I can't believe we get paid to do fun stuff like this 😎
Agency McKinney
CCO Jonathan Cude
GCDs Lyle Yetman, Will Dean
Creatives Will Chambliss, Ellen Page
Account Lead Ryan Gardiner
Director College Humor