Havertys | We Furnish Happiness

The Business Challenge: Havertys came to EP + Co desperate for something to breakthrough the category noise. Ready to tap into their legacy brand they wanted to position themselves apart from the beige on beige, one size fits all, cookie cutter retail furniture store and connect with their customer on an emotional level.

The Creative Idea: Fun fact, Havertys has been making furniture for over 135 years. They eat, sleep, and breathe furniture. Truth be told, they’re oddly obsessed but it makes them happy and all they really want is to pass that happiness onto their customer. Out of this obsession, the “We Furnish Happiness” campaign was born. Personifying the Havertys difference through cinematic charm and a delightfully unexpected cast of characters, the campaign was designed to relate to the furniture shopper’s plight where it mattered most, right in their feels.

This is Sheila. Sheila knows what she likes. And what she doesn’t.

Meet Tina. Tina’s bedtime routine is more of a nightly negotiation.

In a full funnel approach, we even furnished fun in the feed.

A hyper-targeted promotional campaign for the Douglas Recliner, a product Havertys was looking to heavily discount at Fathers Day.
Dad Jokes wrote itself, and Havertys sold-out of the chair in 10 out of the 12 promotional markets.

Did it work?

Not saying it was the advertising, but Havertys did report $1 Billion in sales for the first time in company history.

Agency EP + Co

CCO John Cornette

CD Ellen Page

Creatives Rachel Hogan, Mary Money, Matt Jackson, Ryan Brown

Brand Strategy Lauren Kaindl, Leslie Townsend

Account Lead Scott Voege

Producers Regina Brizzolara, Stoney Duckett

Directors Peter Glantz

Havertys | Regret Free Guarantee

The Business Challenge: Havertys is coming off an historical year, hitting $1 Billion in sales for the first time in company history, but the momentum is waning. Traffic & sales are down as the pandemic-pendulum swings in the other direction. They need an idea focussed on reversing these trends.

The Creative Idea: Havertys Regret-Free Guarantee. An unofficial, official promise that if you shop with Havertys, your happiness and your furniture will both last a long time. Because Havertys believes furniture shopping doesn’t have to suck, there’s a right and a wrong way to shop, and you shouldn’t have to live with furniture regret. They believe this so much, they guarantee it.

Agency EP + Co

CCO John Cornette

CD Ellen Page

Creatives Matt Jackson, Ryan Brown

Brand Strategy Lauren Kaindl, Leslie Townsend

Account Lead Scott Voege

Producers Stoney Duckett

Directors Varsity

Havertys | Love at First Sit

Traffic Driving Creative Idea: Regret isn’t just about learning from your mistakes, it’s also learning how not to make them in the first place. To drive traffic in-store, Havertys expands on its Regret-Free Guarantee by asking shoppers to come in and feel for themselves.

With the help of an 80’s rock ballad and a few Rom-Com tropes, Havertys tells their customer to trust their butts. Their true furniture match is out there, and if they make Havertys a must-stop-furniture-shopping experience, they are guaranteed to find love at first sit.