Havertys | We Furnish Happiness
Business Challenge: Havertys & EP + Co had a successful first full year as partners in 2020, and 2021 provided even more opportunity to reach the furniture shopper and make an impact in the category. In order to breakthrough, Havertys needed a creative idea that was able to better connect with the target. An idea that was more than a price driven sales event or a cold showroom floor. Havertys needed to tap into the realities of her life and connect to her on an emotional level.
The Creative Solution: Havertys has spent over 135 years making furniture. They eat, sleep, and breathe furniture. Truth be told, they’re oddly obsessed with furniture but, it makes them happy and all they really want in life is to pass that happiness onto their customer. The “We Furnish Happiness” campaign was born out of this passion and personifies the Havertys difference through endearing characters and cinematic storytelling.
The Results: There have been several brand trackers done with much more detailed results I could get you, but the most impressive, Havertys reports $1 Billion in sales for the first time in company history. Obviously, it was the advertising.
Agency EP + Co
CCO John Cornette
CD Ellen Page
Creatives Rachel Hogan, Mary Money, Matt Jackson, Ryan Brown
Brand Strategy Lauren Kaindl, Leslie Townsend
Producers Regina Brizzolara
Directors Peter Glantz