Havertys | We Furnish Happiness
Business Challenge: Havertys & EP + Co had a successful first full year as partners in 2020, and 2021 provided even more opportunity to connect with the furniture shopper and make an impact in the category. In order to breakthrough, Havertys needed an idea that was more than a price driven sales event or a basic-beige showroom floor. Havertys needed to connect on an emotional level.
The Creative Solution: Havertys has spent over 135 years making furniture. They eat, sleep, and breathe furniture. Truth be told, they’re oddly obsessed but it makes them happy and all they really want in life is to pass that happiness onto their customer. The “We Furnish Happiness” campaign tells the Havertys story with cinematic charm and a delightfully unexpected cast.
Part One: The Cast
We introduced Havertys associates Ella, Gary, Carina & James Elliott.
Part Two: The Tension
Then customers.
This is Sheila. Sheila knows what she likes. And what she doesn’t.
Meet Tina. Tina’s bedtime routine is more of a nightly negotiation.
Part Three: The Happy Ending
Each character thoughtfully representing a unique Havertys offering or furniture shopping woe. Together they set out to show us what happiness really looks like.
Did it work?
Not sayin’ it was the advertising,
but Havertys did report
$1 Billion in sales
for the first time in company history.
Agency EP + Co
CCO John Cornette
CD Ellen Page
Creatives Rachel Hogan, Mary Money, Matt Jackson, Ryan Brown
Brand Strategy Lauren Kaindl, Leslie Townsend
Producers Regina Brizzolara
Directors Peter Glantz