Havertys
Regret Free Guarantee
The Business Challenge: Havertys is coming off an historical year, with $1 Billion in sales for the first time in company history (See We Furnish Happiness Campaign, we crushed it.) But the momentum is waning. Traffic & sales are down as the pandemic-pendulum begins to swing the other direction, and they need an idea focussed on reversing these trends.
The Creative Solution: Havertys Regret-Free Guarantee. An unofficial, official promise that if you shop with Havertys, your happiness and your furniture will both last a long time. It’s their way of standing behind the furniture they sell and the way they sell it. Because Havertys believes, there’s a right way and a wrong way to furniture shop. And they’re the right way. They believe this so much, they guarantee it.
Agency EP + Co
CCO John Cornette
CD Ellen Page
Creatives Matt Jackson, Ryan Brown
Brand Strategy Lauren Kaindl, Leslie Townsend
Producers Stoney Duckett
Directors Varsity
Havertys
Love at First Sit
Agency EP + Co
CCO John Cornette
CD Ellen Page
Creatives Matt Jackson, Ryan Brown
Brand Strategy Cory Brinson, Leslie Townsend
Producers Jillian Cornette, Quinn Tucker
Directors Syra McCarthy