Havertys | Regret Free Guarantee
The Business Challenge: Havertys is coming off a historical year, hitting $1 Billion in sales for the first time in company history (See We Furnish Happiness Campaign, historic in it’s own right.) But the momentum is waning. Traffic & sales are down as the pandemic-pendulum begins to swing in the other direction, and they need an idea focussed on reversing these trends.
The Creative Solution: Havertys Regret-Free Guarantee. An unofficial, official promise that if you shop with Havertys, your happiness and your furniture will both last a long time. Because Havertys believes, there’s a right way and a wrong way to furniture shop. Spoiler alert, they’re the right way. They believe this so much, they guarantee it.
Agency EP + Co
CCO John Cornette
CD Ellen Page
Creatives Matt Jackson, Ryan Brown
Brand Strategy Lauren Kaindl, Leslie Townsend
Producers Stoney Duckett
Directors Varsity
Havertys | Love at First Sit
Regret isn’t just about learning from your mistakes, but learning how to never make them in the first place. With the help of an 80’s rock ballad and a few rom-com tropes, Havertys expands on its Regret Free Guarantee by showing customers that their true furniture match is out there, and if they make Havertys a must-stop-furniture-shopping experience, they are guaranteed to find their one.
Agency EP + Co
CCO John Cornette
CD Ellen Page
Creatives Matt Jackson, Ryan Brown
Brand Strategy Cory Brinson, Leslie Townsend
Producers Jillian Cornette, Quinn Tucker
Directors Syra McCarthy