Marpac | Competitive Sleeping League Championship
The Business Challenge: Marpac is the OG white noise machine maker and they are all in on sleep. They believe in drooling on the pillow, and waking up in the same position. In sleeping like a log and naps rule! The trouble is, they’re a relatively small brand with a start-up budget. How do they spread awareness about their stellar sleep product in a way that gets more eyeballs than they can buy?
The Creative Idea: Make sleep a sport. Create a league for that sport. Then become the premier sponsor of that sports league championship. Introducing The Competitive Sleeping League, sponsored by Marpac. And since no sports league is complete without a televised championship, we partnered with College Humor to broadcast the four-hour CSL Championship Event on Facebook Live. Welcome to the Slumberdome.
Yes, this is a case study, and I know, you don’t have time to watch a case study. Hear me out though, it really is the best way to explain the idea.
Plus, it’s entertaining, I think you’ll enjoy it.
From 10 PM to 2 AM one Saturday night, this is what viewers watched. And watched. And watched.
Of course we promoted it like any other live event –
ads, swag and sweeps.
Most mindblowing ...
I can't believe we get paid to do fun stuff like this
😎
Most mindblowing ... I can't believe we get paid to do fun stuff like this 😎
Agency McKinney
CCO Jonathan Cude
GCDs Lyle Yetman, Will Dean
Creatives Ellen Page, Will Chambliss
Account Lead Ryan Gardiner
Director College Humor